The New Generation Fashion Tour from Italy: Rumjungle
Founded in 2007 by Mattia, Elia, and Martina Giansante, Rumjungle was named after the former nightclub of the Mandalay Bay in Las Vegas and currently retails in 400 locations.
The 2015 winter collection that we exhibited during the New Generation Fashion Tour in New York and Philadelphia was super casual, alternative, and replete with jeans, ranging from ripped and distressed with fabric inserts to drop crotch, slim fit, and ribbed at the ankle. Tops included tees and hoodies—all in a university style.
The Rumjungle kind of guy or gal is modern but super casual, alternative, and a bit cocky in a good sense. You love a wide selection of jeans, from ripped and distressed with fabric inserts to drop crotch, slim fit, and even ribbed at the ankle. Active pants are not only for the gym but bridge the gap between sports and refinement.
Your tops offer the same variety of tees and hoodies—all in a university style. You temper British elegance and Scottish fabrics with a heaping dose of grunge. Bombers, cardigan, and downs complete the look for maximum comfort and ease.
Photos Morgan A. Smith.
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